Welcome to the first edition of Trends We Love, a new series where we’re spotlighting the ideas, styles, and celebrations that are shaping today’s events.

First up? Friday weddings.

Once considered the unconventional choice, Friday weddings have quickly become one of the biggest trends in the wedding world—and we’re here for it.

Why Couples Are Choosing Friday

For many couples, a Friday wedding is about creating an entire weekend experience instead of a single-day event.

Imagine welcoming guests on Thursday evening, celebrating your wedding on Friday, and spending the rest of the weekend relaxing with family and friends. There’s less pressure to say goodbye the morning after, and more opportunities to enjoy the people you’ve gathered together.

It’s a celebration that doesn’t have to end after the last dance.

More Availability, More Flexibility

One of the biggest advantages of a Friday wedding is availability.

Popular venues, photographers, florists, and entertainment often book Saturdays months—or even years—in advance. Choosing a Friday can open up more options and make it easier to secure the dream team you’ve been envisioning.

Depending on the venue and vendors, couples may also find more flexible pricing, allowing them to invest in the details that matter most.

Guests Are Embracing the Weekend Getaway

Today’s weddings are increasingly about the experience, and guests are often excited to turn a Friday celebration into a weekend escape.

Whether it’s exploring a charming downtown, enjoying local restaurants, or spending a leisurely Saturday brunch with the newlyweds, Friday weddings invite everyone to slow down and savor the occasion.

Planning Tips for a Friday Celebration

Thinking about a Friday wedding? Here are a few things to keep in mind:

• Send save-the-dates early so guests can plan time off if needed.
• Consider an evening ceremony to make travel easier for local guests.
• Share hotel and transportation information well in advance.
• Plan a casual welcome gathering on Thursday or a farewell brunch on Saturday to make the most of the weekend.

A little extra planning goes a long way in creating a seamless experience for everyone.

Why We Love This Trend

At Jarvis, we’re all about celebrations that feel intentional, memorable, and true to the people at the center of them.

Friday weddings give couples permission to rethink tradition, spend more meaningful time with their loved ones, and create a celebration that extends beyond a single day.

Whether you’re planning an intimate gathering or a grand celebration, Friday just might be the new favorite day to say “I do.”

We can’t wait to see this trend continue—and we’ll be cheering on every Friday celebration along the way.